Successful pitching in commercial real estate public relations is a function of two fundamental things: creating value and telling a story. We all appreciate useful information and get drawn into a compelling storyline. Journalists scan for these two components when they receive your pitch. This only takes a few seconds, and if you haven’t communicated […]
In this episode of RE EXEC TL, we interview Ron Rock. He’s the CEO and Co-Founder of Microshare, a data management and IoT platform serving commercial real estate. In our conversation, we’ll get into the importance of technology for ESG and sustainability, the emergence of the digital ‘twinning’ of everything in our lives, and how […]
In this episode of RE EXEC TL, we’ll chat with Stacey Cohen. She’s the CEO and Founder of CoCommunications, a New York-based PR firm. In our conversation, we’ll uncover why PR is the most powerful branding tool for CRE firms, how strategic partnerships between competitors — or ‘Co-opetition’ — create value for everyone, and […]
In this guest appearance on Shannon Robnett’s Real Estate Run Down, Kirky and Shannon discuss inbound marketing strategies in today’s real estate world and how commercial real estate will experience one of the largest shifts in the industry.
In this episode of RE EXEC TL, we interview Shannon Robnett, Founder of Shannon Robnett Industries, a Boise, Idaho-based commercial and residential construction and development firm.We’ll touch on creating balance in your personal and professional life, the advantages of new construction over value-add, why focusing on one geographic market may be all you need, […]
Join Kirky, CEO and Creative Director of Creative Real Estate Copy, as he shares 7 quick tips to help you get more out of your press release writing and PR efforts. Share your press release tips and questions in the comments. #PublicRelations #PressRelease #PRwriting #CommercialRealEstate [00:00:00] Let’s talk about seven quick tips to improve […]
[00:00:00] What does it mean to go the ‘Extra Mile?’ This is something that I’ve always followed in my business. Something I learned from Napoleon Hill. Going the extra mile means putting in more effort than what you get paid for. What it really comes down to is generating more value than your client expects. […]
For this episode of RE EXEC TL, we interview Robert Hultslander. He’s the VP of Sales, North America, at DealSumm, a Silicon Valley-based software-as-a-service provider of AI-powered automated lease abstraction services to the commercial real estate industry. In our conversation, we’ll talk about the increasing adoption of technology in CRE and the efficiencies and […]
In episode 13, we interview James Prendamano, CEO of Casandra Properties, a Staten Island-based commercial and residential real estate firm that leads the local market in volume and technological innovation. James is also the host of the Casandra Properties Podcast. In our conversation, we’ll get into the disruption and opportunities created by green technology, the […]