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What is brand positioning?

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Brand positioning refers to a target consumer’s motivation to purchase your brand as opposed to others.Learn more in this article…

Sourced through Scoop.it from: digitalschoolofmarketing.co.za

#BrandPositioning #NicheMarketing

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Brands that lead with the “why” behind their product or service and create purpose-driven brand stories that are authentic and resonate with consumers’ core values will win out over brands that lead with the functional “what.”…

Sourced through Scoop.it from: www.forbes.com

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64 percent of consumers say they’ve made decisions on whether to buy or boycott a brand becauBrase of its position on an issue.

Sourced through Scoop.it from: www.brinknews.com

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Brand positioning can be your special sauce for successful employer branding and recruitment marketing to help you recruit and retain the best employees.

Sourced through Scoop.it from: www.conveyiq.com

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Your brand reputation determines how your business is viewed and perceived by its customers, stakeholders, and the wider market in which you operate.

Sourced through Scoop.it from: alltopstartups.com

Stresses the importance of a prompt response to questions on social media. Ask me something and we’ll see how I do.

 

#BrandPositioning

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Answering brand positioning questions is a big help toward growth. And brand tracking will provide the answers you need. Find out how here.

Sourced through Scoop.it from: www.latana.com

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