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AR/VR Visual Storytelling in Commercial Real Estate | Improve the Client Experience with Technology


In Episode 12, we interview Matt Foliart. He’s the founder of Atrium Visual, a San Francisco-based augmented reality and virtual reality design firm serving the Commercial Real Estate Industry.

We’ll touch on how to create an engaging experience and tell visual stories remotely, how to streamline the process of buyer and tenant touring and decision making, and why AR/VR is opening new creative horizons in Architecture and Design.

He’ll also share insights about marketing that works for startups and the importance of networking and personal relationships in commercial real estate.

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Interview with Nell Lanman

In episode 9, we speak with Nell Lanman. She’s the Head of Marketing at SquareFoot, a New York, NY-based commercial real estate listing and leasing marketplace specializing in office space with flexible lease structures.

We’ll get into the importance of balancing inbound marketing with paid and organic search, the trend toward flexible lease terms, how to hire and build infrastructure in new markets, and strategies for early-stage growth, including testing and watching the numbers to determine what’s working and effectively manage your cost per lead.

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Real Estate Executive Thought Leadership Podcast | Michael Yates

For Episode 6, we’ll talk with Michael Yates. He’s the VP of Marketing at Virtuance, a Denver-based real estate photography and visual marketing firm. We’ll discuss how startups can position their brand, scale growth, and build in-house marketing teams.

If you enjoy the show, please subscribe, share, and leave a review to spread the word.

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