By Robert Bruce Withers and Kirky Galt You’ve invested in marketing. Your brand is sharper than it was a year ago. Content is going out, press is coming in, and your digital presence is the strongest it’s ever been. Yet, deal flow remains inconsistent, appointments are harder to set than they should be, and closings […]
In this episode of RE EXEC TL, we chat with Robert Bruce Withers, Founder of RBW Consulting and M1 Capital, to talk about why commercial real estate revenue teams stall and what high-performing firms are doing differently. We explore the difference between management and true sales leadership, why promoting top producers into management often creates […]
Search behavior has shifted in commercial real estate. Decision-makers rely on AI-driven tools to surface answers, shortlist firms, and validate expertise before a meeting ever takes place. In this environment, leadership in search results requires authority, consistency, and credibility across the full digital footprint. This article builds on the earlier discussion around closing ratios and […]
In a recent article, we explored how the right words improve closing ratios. Strong language builds trust before the pitch. Weak language slows momentum. The same principle applies across your entire marketing and sales system. Many firms increase spending on tools, platforms, and campaigns without shaping the message that supports those investments. The result is […]
AI is a remarkable tool, but it can’t replace strategy, experience, or human understanding. In commercial real estate, where credibility and accuracy define trust, AI isn’t capable of crafting content that wins clients or strengthens reputation. We see this often. Firms test AI hoping to save time or reduce costs, but discover that automation without […]
The most effective closers in commercial real estate rarely rely on last-minute persuasion. They’ve already done the work before the meeting starts. The words they use in their brand, website, and conversations have already built credibility long before the client sits across the table. Language is the unsung factor that determines whether people trust you, […]
Excellent writing is foundational in commercial real estate. Whether you’re trying to attract investors, secure institutional partnerships, or position your firm as an industry authority, the quality of your written communication directly influences how your audience perceives you. Yet across the CRE industry, firms delay hiring a professional writer, assuming content can be outsourced later, […]
Slow, linear growth is frustrating. Sure, there’s comfort in steady progress — a new client here, a closed deal there. But you didn’t step into the high-stakes world of commercial real estate to settle. You’re here to scale, dominate your niche, and leave competitors wondering how you’re outpacing them. Linear growth won’t get you there. […]
As economic conditions improve, companies across sectors find new growth opportunities, and the commercial real estate industry is no exception. Periods of recovery or economic expansion offer a unique chance to realign your brand strategy and maximize opportunities, but they also come with increased competition. Positioning your brand effectively is essential to capturing new business, […]
In this episode of RE EXEC TL, we chat with Eddie Speed, President and Founder of NoteSchool. We talk about how he got into note investing and why he created NoteSchool, why it’s better to be the bank than the landlord, and the costs and risks associated with traditional real estate investing vs notes. We […]