Entries by Kirky Galt


Maximizing Your CRE Marketing Budget When Revenue Is Tight

With inflation and rising financing costs, maximizing your commercial real estate marketing budget is imperative. Efficiently allocating resources can make the difference between maintaining momentum and falling behind. Here are some comprehensive strategies to help you optimize your marketing budget. Assessing and optimizing your marketing team Start by evaluating your marketing team’s skills and capabilities. […]

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How to Present Your Brand, Build Relationships, and Generate Leads at CRE Trade Shows

Trade shows are a cornerstone of brand building and business development in the commercial real estate industry. These events provide an unparalleled opportunity to connect with potential clients and partners, showcase your brand, and generate valuable leads. A well-executed trade show strategy will significantly enhance your brand’s visibility, establish meaningful relationships, and drive business growth. […]


12 Pitfalls in Commercial Real Estate Industry Marketing and How to Avoid Them

Effective marketing strategies are essential for distinguishing your firm and gaining an edge in commercial real estate. However, numerous pitfalls can undermine even the most well-planned marketing efforts. Understanding and avoiding these common errors can save your firm from costly mistakes and missed opportunities. Let’s assess the frequent challenges CRE firms face and provide strategic […]

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Mastering Content Planning and Management in Commercial Real Estate

Brand strength is a primary component of success in commercial real estate, and one of the most powerful tools to enhance brand visibility and authority is strategic content. But to pull it off, you need effective content planning and management that enable you to articulate your unique perspective, showcase expertise, and educate your audience, strengthening […]

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Accelerating Corporate Growth in Commercial Real Estate Through Outsourced Marketing and Public Relations

Pursuing growth and expansion is a continuous endeavor for those seeking alpha and stability in commercial real estate. As the industry evolves, CRE firms increasingly recognize the value of strategic partnerships to enhance their market position and drive corporate growth. A strategy that has gained prominence is outsourcing marketing and public relations (PR) functions. Partnering […]

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How CRE Firms Grow Quickly and Efficiently Via Integrative Digital Marketing, Thought Leadership Content, and PR

CRE firms striving to establish or scale their market presence face the dual challenge of achieving significant and sustained growth and maintaining cost efficiency in their marketing efforts. Traditional marketing strategies often underperform, offering linear and predictable results that lack the dynamism and scalability CRE firms require. Let’s explore how integrative digital marketing, thought leadership […]

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A Blueprint for CRE Marketing Mastery: The Essential STP Guide

In commercial real estate, aligning marketing strategies with business objectives is integral to success. The Segmentation, Targeting, Positioning (STP) marketing model offers a structured approach to identifying the most lucrative segments, focusing efforts on the most promising markets, and crafting messages that resonate with the target audience. This article explores the application of the STP […]

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The Essentials of Commercial Real Estate Website Copywriting: How to Engage and Convert

With the average online attention span shorter than ever, commercial real estate executives face a formidable challenge: capturing interest and conveying value within moments of a visitor landing on their website. As the stakes are high and competition is fierce, how can you ensure your website grabs attention and holds it, guiding prospects from curiosity […]


Authority in CRE = Trust + Relationships = New Deals

How do authority, trust, and enduring relationships influence the ability to close new contracts and drive growth? In the science of the CRE industry, the strongest bonds are those formed through authority, trust, and relationships. This powerful formula propels businesses forward and cultivates fertile ground for enduring partnerships and lucrative opportunities. Let’s examine the synergy […]

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Top 10 Commercial Real Estate Marketing Hacks to Grow Your Corporate CRE Business

In the fiercely competitive commercial real estate arena, distinguishing your corporate business is imperative. As the digital landscape evolves and client expectations shift, traditional marketing methods no longer suffice. Today’s CRE professionals must employ innovative, strategic marketing hacks to capture attention and cultivate trust, demonstrate value, and forge meaningful connections. This guide counts down from […]