In episode 9, we speak with Nell Lanman. She’s the Head of Marketing at SquareFoot, a New York, NY-based commercial real estate listing and leasing marketplace specializing in office space with flexible lease structures. We’ll get into the importance of balancing inbound marketing with paid and organic search, the trend toward flexible lease terms, how […]
In this episode of RE EXEC TL, we interview Jason Hartman. He’s the president of the Hartman Media Company. Jason is a noted public speaker, media personality, investor, podcaster, and an advocate of education for real estate investors. In the interview, we talk about how leverage enables you to accomplish bigger things, the urban migration […]
In Episode 7, we talk with Daniel Ramsey. He’s the CEO and Co-Founder of MyOutDesk, a Sacramento-based business process services company that pairs busy real estate professionals with skilled virtual assistants. We get into how brokers can build a culture remotely, develop systems, position their brands, and scale their businesses. If you enjoy the show, […]
For Episode 6, we’ll talk with Michael Yates. He’s the VP of Marketing at Virtuance, a Denver-based real estate photography and visual marketing firm. We’ll discuss how startups can position their brand, scale growth, and build in-house marketing teams. If you enjoy the show, please subscribe, share, and leave a review to spread the word. […]
In Episode 5, we interview Inna Shevchenko, Head of Marketing and Customer Experience at iGMS, a Vancouver-based SaaS firm serving the vacation rental industry. We get into how marketing is a science, iGMS’s philosophy that decisions should always be backed by objective data, early-stage growth strategies, and the advantages of remote working for teams. If […]
In Episode 4, we speak with John Bodrozic. He’s the Co-Founder of HomeZada, a SaaS firm that serves homeowners and the industry stakeholders that work with them. We’ll talk about executive management, entrepreneurship, marketing strategy, and how to leverage partnerships with other professionals and firms in your industry. If you enjoy the show, please subscribe, […]
In Episode Three, we interview Daniel Burstein, Senior Director of Content and Marketing at the MECLABS Institute – a Jacksonville-based marketing research firm that publishes educational and professional development content for marketing executives via the MarketingSherpa and MarketingExperiments Brands. We’ll learn how content has the power to tell a story that moves clients to make […]
In Episode Two, we talk with Zachary Streit, Senior Vice President at George Smith Partners, a Commercial Real Estate Capital Advisory Firm based in Los Angeles. He’s going to share his story of getting started in commercial real estate finance and how he and his team are continuing to close deals despite the economic trend. […]
What does your brand represent? A brand embodies your values and attitudes toward your product and customers – and your prospects’ perceptions. Your approach to marketing positions your brand as a provider of knowledge, value, and solutions – and has a direct bearing on your ability to attract and convert prospects to clients. Let’s get […]
For episode one, we’ll interview Danielle Garofalo, Chief Business Development Officer of CORE Real Estate. She’s going to share her story of getting started in marketing at Disney and subsequently rising to an executive position at New York’s leading luxury real estate firm. We’ll talk about emerging trends, transformative leadership, marketing strategy, tracking results, and […]