What does your brand represent? A brand embodies your values and attitudes toward your product and customers – and your prospects’ perceptions. Your approach to marketing positions your brand as a provider of knowledge, value, and solutions – and has a direct bearing on your ability to attract and convert prospects to clients. Let’s get […]
For episode one, we’ll interview Danielle Garofalo, Chief Business Development Officer of CORE Real Estate. She’s going to share her story of getting started in marketing at Disney and subsequently rising to an executive position at New York’s leading luxury real estate firm. We’ll talk about emerging trends, transformative leadership, marketing strategy, tracking results, and […]
Two of the most harrowing experiences for the professional: You send an email and never get a response. You receive an error message from the recipient’s mail server. When this happens, several questions come to mind: Did my message get through? Is my message being ignored? Is the prospect out of the office? Did it […]
The press release remains a relevant and useful tool in public relations campaigns for real estate industry firms. A well-written press release that appeals to journalists tells your company’s story and establishes credibility. In this quick article, we’ll share our most salient tips to prepare or proof a top-notch press release for your real estate […]
There’s no more significant contributor to the success of your website than informative, credible, and logical copywriting. While a picture paints a thousand words, it’s challenging to deliver a clear message based on images solely. In this article, we address the best advice and practices for real estate copywriting for your website that sets a […]
Recent research by LinkedIn and a team of third-party analysts revealed that 58% of decision-makers attribute their closing decision to the clarity and articulation of a firm’s thought leadership strategy. Brand positioning requires diligence and consistency, and it’s sometimes hard to know what to write about, how to present it, and where to publish, but […]