Two of the most harrowing experiences for the professional: You send an email and never get a response. You receive an error message from the recipient’s mail server. When this happens, several questions come to mind: Did my message get through? Is my message being ignored? Is the prospect out of the office? Did it […]
The press release remains a relevant and useful tool in public relations campaigns for real estate industry firms. A well-written press release that appeals to journalists tells your company’s story and establishes credibility. In this quick article, we’ll share our most salient tips to prepare or proof a top-notch press release for your real estate […]
There’s no more significant contributor to the success of your website than informative, credible, and logical copywriting. While a picture paints a thousand words, it’s challenging to deliver a clear message based on images solely. In this article, we address the best advice and practices for real estate copywriting for your website that sets a […]
Recent research by LinkedIn and a team of third-party analysts revealed that 58% of decision-makers attribute their closing decision to the clarity and articulation of a firm’s thought leadership strategy. Brand positioning requires diligence and consistency, and it’s sometimes hard to know what to write about, how to present it, and where to publish, but […]