In this guest appearance on Shannon Robnett’s Real Estate Run Down, Kirky and Shannon discuss inbound marketing strategies in today’s real estate world and how commercial real estate will experience one of the largest shifts in the industry.
In this episode, Kirky explains how your content speaks to investors and the difference of using the right content and merging with a complete digital marketing strategy to help both new and mature companies get in front of their clients.
Kirky Galt, Founder, CEO, and Creative Director of Creative Real Estate Copy, and Host of Real Estate Thought Leadership Podcast, joins Jason Hartman, discussing marketing tactics in real estate. As well, how will developers reshape commercial real estate for the ever-growing need for real estate? Kirky iterates time and again to generate value in your content.
[2:00] There have been many concerns about commercial space, but many are looking into converting it to residential.
[3:00] More than likely, we will see more infill developments rather than new construction.
[5:40] What kind of alternate uses can we expect to see with shopping malls?
[8:45] Companies should take this downtime in business to focus on marketing techniques such as podcasting.
[10:00] Content length has gotten shorter, but valuable content still has strengths, specifically white-paper.
[12:20] How has the PR world change, and what’s working nowadays?