Credible Commercial Real Estate Content
We craft thought leadership content and commercial real estate copywriting that project your brand image, heighten your value proposition, and build social goodwill. Demonstrate expertise and insight to deliver profitable transactions and educate and convert accredited investor, HNW, institutional, and executive prospects.
Every campaign and piece is rooted in viable strategies conceptualized to match needs and demand in the CRE marketplace.
- Retainer based commercial real estate copywriting services to ensure your content production schedule and work towards the attainment of strategic objectives
- Promotional advisement on strategies to support content performance
Active Voicing for Your Audience
Commercial real estate copywriting tailor voiced for sophisticated CRE industry prospects and written to journalistic standards.
- Logical and fact-checked content supported by professional, credible, and scholarly sources and citations
- Active voicing for clarity and inspiration
Built In SEO Optimization
We identify relevant content angles through SEO-focused topic research and meticulously optimize each piece with niche and geographic SEO research that encourages organic search results and avoids search engine penalties for content with SEO errors and missing meta info.
- All content includes SEO research, optimization, and metadata (page slug, keywords, title, and meta descriptions)
Working side-by-side with you is the core of our content planning, creation, implementation, and management methodology. We work closely with you and your team to develop and express your firm’s value proposition.
Project Management and Support
Just coming up with campaigns and words isn’t enough. We keep the project on track, organize all parties and vendors involved in the project, monitor milestones, and ensure that your content and systems deliver results.
- White-glove service: direct to Content Management System (CMS) posting, optimization, and management
- Email, social, and lead management platform setup and management
User Experience (UX)
CREC crafts content and campaigns with the end user or prospect in mind. From whitepapers to web pages, we thoughtfully design each piece for easy reading, viewing, comprehension, retention, and action.
- Concise content written and designed for an excellent user experience (UX)
- Includes headings, subheadings, and capture form copy
- Appealing, tasteful, and actionable CTAs
Environmental and Social Consciousness
Your audience, including clients, prospects, investors, and other stakeholders, want to know that you care about and are taking positive action to support People, Planet, and Prosperity. Accordingly, we tie in a message of environmental and social consciousness in your commercial real estate copywriting – where appropriate.
Proof in Case Studies
Highlight the narrative of successful projects and transactions to provide proof of your core competencies. Illustrate challenges, solutions, and results for ideal prospects to show them how you build the bridge for them.
- Direct outreach to request interviews
- Includes video-conducted interviews with clients and stakeholders
- Video case study/testimonials drawn from recorded interviews
Harness compelling thought leadership content to showcase your capability to partner with executive and investment prospects to deliver optimal value and results. Demonstrate your expertise, insight, and convey your unique value proposition through well-researched and formulated commercial real estate copywriting.
Website Copyediting, SEO Auditing, and Optimization
Drive your marketing ROI with a comprehensive content review, SEO audit, speed analysis, and conversion optimization.
- Review, copyedit, and supplement website content
- Improve search ranking and domain authority (DA)
- Ensure fast site loading to boost ranking and reduce visitor bounce rate
- Eliminate SEO errors in site and content structure
- Direct edits via CMS or collaboration with developer
- Configure and optimize Google Analytics
- Submission to Google Search Console
- First-page ranking campaigns
Sophisticated CRE Blog Posts
Thought leadership content that propels your brand image, builds social goodwill, and educates and converts savvy CRE prospects. Demonstrate expertise and insight to deliver profitable investments, transactions, and services.
Email Newsletters and Drip Campaigns
Communicate with your market and build your subscriber list with coherent content. Establish a narrative around your services and market, and cultivate a rapport that leads to enthusiastic prospects and simplified closings.
- Concise value-add messages with a professional and personal tone
- Warm and cold campaign strategies supported by video, articles, and social sharing
- Unique and compelling subject lines and CTAs
- HTML template design and royalty-free imagery
- Opt-in and cold list building and lead research
- Deliverability testing for optimal reach
- CRM integration and email platform setup and management
- Analytics and result reporting