Real Estate Copywriter Blog
Informative Articles for Real Estate Industry Executives
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Value-Add Inbound Content for Brand Positioning in Real Estate
Categories: Branding, PR, Thought Leadership
What does your brand represent? A brand embodies your values and attitudes toward your product and customers – and your prospects’ perceptions. Your approach to marketing positions your brand as a provider of knowledge, value, and solutions – and has a direct bearing on your ability to attract and convert prospects to clients. Let’s get […]
Email Deliverability: Making Sure Your Message Reaches Journalists, Prospects, and Stakeholders
Categories: Email Marketing
Two of the most harrowing experiences for the professional: You send an email and never get a response. You receive an error message from the recipient’s mail server. When this happens, several questions come to mind: Did my message get through? Is my message being ignored? Is the prospect out of the office? Did it […]
Sustaining Growth in the Real Estate Industry Despite Recession
Categories: Economy, PR, Thought Leadership
If we weren’t certain before about an impending recession, we’re all pretty sure that it’s here now. The COVID-19 crisis and Congress’s response with the prompt passage of the CARES Act have quasi-officially welcomed the recession. What does the recession mean for continued growth in the real estate industry? It’s time for a renewed commitment […]