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Commercial Real Estate
Marketing Strategy Content

Informative and Inspiring Content for Commercial Real Estate Executives

March 31, 2020

Sustaining Growth in the Real Estate Industry Despite Recession

Categories: Economy, PR, Thought Leadership

Sustaining Growth in the Real Estate Industry Despite Recession

If we weren’t certain before about an impending recession, we’re all pretty sure that it’s here now. The COVID-19 crisis and Congress’s response with the prompt passage of the CARES Act have quasi-officially welcomed the recession. What does the recession mean for continued growth in the real estate industry? It’s time for a renewed commitment […]

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February 28, 2020

Real Estate Industry Web Design and SEO Strategies

Categories: Real Estate Web Design, SEO

Real Estate Web Design and SEO Optimization

Effective writing is essential for the success of your real estate industry website; however, you’ll need more than eloquence to attract, retain, and convert prospects to stakeholders. Users expect a friendly experience that offers readability and easy navigation to the information they’re seeking. Additionally, search engines look at your website from a different perspective than […]

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January 31, 2020

Why Sustainability is Crucial in Your Thought Leadership Content

Categories: Branding, PR, Sustainability, Thought Leadership

Why Sustainability is Crucial in Your Thought Leadership Content in the Commercial Real Estate IndustryCreative Real Estate Copy

You can attribute it to many things: tightening environmental regulations, social change, and consumer tastes, but one thing is certain – business and consumer prospects want to see environmentally and socially-conscious messages. But it goes beyond environmental concerns. Sustainability is about human health, social progress, and the physical and financial prosperity of all stakeholders to […]

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December 4, 2019

How to Write a Compelling Press Release for the Real Estate Industry

Categories: Press Release Writing

How to Write a Compelling Press Release for the Real Estate Industry

The press release remains a relevant and useful tool in public relations campaigns for real estate industry firms. A well-written press release that appeals to journalists tells your company’s story and establishes credibility. In this quick article, we’ll share our most salient tips to prepare or proof a top-notch press release for your real estate […]

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October 29, 2019

5 Tips for Effective Real Estate Industry Website Copywriting

Categories: Website Copywriting

Real Estate Website Copywriting

There’s no more significant contributor to the success of your website than informative, credible, and logical copywriting. While a picture paints a thousand words, it’s challenging to deliver a clear message based on images solely. In this article, we address the best advice and practices for real estate copywriting for your website that sets a […]

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https://creativerealestatecopy.com/wp-content/uploads/2019/10/5-Tips-for-Effective-Real-Estate-Industry-Website-Copywriting.jpg 450 810 Kirk Galt https://creativerealestatecopy.com/wp-content/uploads/2020/08/crec-logo-gray.svg Kirk Galt2019-10-29 07:00:552020-05-29 18:04:395 Tips for Effective Real Estate Industry Website Copywriting

October 1, 2019

Leveraging Ghost Writing for Real Estate Contributor and Thought Leadership Articles

Categories: Branding, Thought Leadership

Leveraging Ghost Writing for Real Estate Contributor and Thought Leadership Articles

Recent research by LinkedIn and a team of third-party analysts revealed that 58% of decision-makers attribute their closing decision to the clarity and articulation of a firm’s thought leadership strategy. Brand positioning requires diligence and consistency, and it’s sometimes hard to know what to write about, how to present it, and where to publish, but […]

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