Entries by Kirky Galt

Understanding Buyer Behavior with Heuristics | Don’t Target Growth

In Episode Three, we interview Daniel Burstein, Senior Director of Content and Marketing at the MECLABS Institute – a Jacksonville-based marketing research firm that publishes educational and professional development content for marketing executives via the MarketingSherpa and MarketingExperiments Brands. We’ll learn how content has the power to tell a story that moves clients to make […]

Telling the Story to Build Your Brand | Storytelling is the Best Part of Marketing

For episode one, we’ll interview Danielle Garofalo, Chief Business Development Officer of CORE Real Estate. She’s going to share her story of getting started in marketing at Disney and subsequently rising to an executive position at New York’s leading luxury real estate firm. We’ll talk about emerging trends, transformative leadership, marketing strategy, tracking results, and […]

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Leveraging Ghost Writing for Real Estate Contributor and Thought Leadership Articles

Recent research by LinkedIn and a team of third-party analysts revealed that 58% of decision-makers attribute their closing decision to the clarity and articulation of a firm’s thought leadership strategy. Brand positioning requires diligence and consistency, and it’s sometimes hard to know what to write about, how to present it, and where to publish, but […]