In this episode of RE EXEC TL, we interview Ron Rock. He’s the CEO and Co-Founder of Microshare, a data management and IoT platform serving commercial real estate.
In our conversation, we’ll get into the importance of technology for ESG and sustainability, the emergence of the digital ‘twinning’ of everything in our lives, and how tech can improve the efficient utilization of resources in the management and maintenance of our properties.
We’ll also touch on the value of high-quality thought leadership content supported by a concerted marketing effort, how choreographed PR is well worth the expense, and the importance of a team that can deliver when you’re not there.
Let’s get started.