Building Your CRE Brand with PR | Stacey Cohen

In this episode of RE EXEC TL, we’ll chat with Stacey Cohen. She’s the CEO and Founder of CoCommunications, a New York-based PR firm.

In our conversation, we’ll uncover why PR is the most powerful branding tool for CRE firms, how strategic partnerships between competitors — or ‘Co-opetition’ — create value for everyone, and why personal branding and digital citizenship are crucial for young adults as they enter the professional environment.

We’ll also get into why we can’t let Google shape our brands, the value of an integrative approach, the benefits of newswire distribution, and how to create compelling pitches that get the attention of journalists.

Let’s get started!