AR/VR Visual Storytelling in Commercial Real Estate | Improve the Client Experience with Technology

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AR/VR Visual Storytelling in Commercial Real Estate | Improve the Client Experience with Technology


In Episode 12, we interview Matt Foliart. He’s the founder of Atrium Visual, a San Francisco-based augmented reality and virtual reality design firm serving the Commercial Real Estate Industry.

We’ll touch on how to create an engaging experience and tell visual stories remotely, how to streamline the process of buyer and tenant touring and decision making, and why AR/VR is opening new creative horizons in Architecture and Design.

He’ll also share insights about marketing that works for startups and the importance of networking and personal relationships in commercial real estate.

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Last-Mile Industrial Development Demand | Visionaries Will Roll Up Their Sleeves

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Infill Industrial Development | Sean Dalfen


For Episode 11, we speak with Sean Dalfen. He’s the President and Chief Investment Officer of Dalfen Industrial, a leading Dallas-based last-mile industrial development and investment firm.

Sean will share with us why infill industrial developments are a critical component of the supply chain and an asset class with universal demand drivers. We’ll talk about his special love for growth markets and belief in their long-term story.

We’ll also consider why it’s important to own outcomes, how the job of a leader is also that of a problem solver, marketing strategies to generate deals and capital, and how it can take 20 years to build your name, but only one deal to screw it up.

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Manufactured Home and Parking Asset Investment | Execution is Everything

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RE EXEC TL | Kevin Bupp | Mobile home park investing


In Episode 10, we interview Kevin Bupp. He’s the CEO of Sunrise Capital Investors, a Clearwater, FL-Based private commercial real estate investment firm that focuses on value-add manufactured home communities and parking assets. Kevin is also the host of the top-rated Real Estate Investing for Cash Flow Podcast.

We talk about how to build a sustainable company that generates recurring revenue and offers flexibility, freedom, and the ability to support family and be present for significant moments in their lives. We’ll touch on the importance of attracting and retaining talent, how to find value-add opportunities and build rapport with motivated sellers, and the power of performance-based leadership.

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Flexible Lease Structures in Commercial Office Leasing | Do One Thing Really Well

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Interview with Nell Lanman

In episode 9, we speak with Nell Lanman. She’s the Head of Marketing at SquareFoot, a New York, NY-based commercial real estate listing and leasing marketplace specializing in office space with flexible lease structures.

We’ll get into the importance of balancing inbound marketing with paid and organic search, the trend toward flexible lease terms, how to hire and build infrastructure in new markets, and strategies for early-stage growth, including testing and watching the numbers to determine what’s working and effectively manage your cost per lead.

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Leverage in Suburban Multi-Family | Start with a Basis of Philosophy

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RE EXEC TL interview with Jason Hartman


In this episode of RE EXEC TL, we interview Jason Hartman. He’s the president of the Hartman Media Company. Jason is a noted public speaker, media personality, investor, podcaster, and an advocate of education for real estate investors.

In the interview, we talk about how leverage enables you to accomplish bigger things, the urban migration towards the suburbs, and why suburban rental housing is a good investment.

We also learn why deals need to be a win for both parties and how remote working is better for the environment, productivity, and housing demand.

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Scaling Your Brokerage with Systems | Get Big and Add Value, Or Die

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Daniel Ramsey, CEO and Co-Founder of MyOutDesk


In Episode 7, we talk with Daniel Ramsey. He’s the CEO and Co-Founder of MyOutDesk, a Sacramento-based business process services company that pairs busy real estate professionals with skilled virtual assistants.

We get into how brokers can build a culture remotely, develop systems, position their brands, and scale their businesses.

If you enjoy the show, please like, subscribe, and leave a review to help us grow.

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Building an In-House Marketing Team | Be a Mad Scientist About Growth

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Real Estate Executive Thought Leadership Podcast | Michael Yates

For Episode 6, we’ll talk with Michael Yates. He’s the VP of Marketing at Virtuance, a Denver-based real estate photography and visual marketing firm. We’ll discuss how startups can position their brand, scale growth, and build in-house marketing teams.

If you enjoy the show, please subscribe, share, and leave a review to spread the word.

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Data-Backed Decision Making in SaaS | Marketing Never Stops

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Real Estate Executive Thought Leadership Podcast | Inna Shevchenko

In Episode 5, we interview Inna Shevchenko, Head of Marketing and Customer Experience at iGMS, a Vancouver-based SaaS firm serving the vacation rental industry. We get into how marketing is a science, iGMS’s philosophy that decisions should always be backed by objective data, early-stage growth strategies, and the advantages of remote working for teams.

If you enjoy the show, please subscribe, share, and leave a review to spread the word.

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Embracing Industry Partnerships for Growth | Test Before You Scale

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RE Exec TL Interview with John Bodrozic

In Episode 4, we speak with John Bodrozic. He’s the Co-Founder of HomeZada, a SaaS firm that serves homeowners and the industry stakeholders that work with them. We’ll talk about executive management, entrepreneurship, marketing strategy, and how to leverage partnerships with other professionals and firms in your industry.

If you enjoy the show, please subscribe, share, and leave a review to spread the word.

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Understanding Buyer Behavior with Heuristics | Don’t Target Growth

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RE EXEC TL Episode 3 | Daniel Burstein

In Episode Three, we interview Daniel Burstein, Senior Director of Content and Marketing at the MECLABS Institute – a Jacksonville-based marketing research firm that publishes educational and professional development content for marketing executives via the MarketingSherpa and MarketingExperiments Brands.

We’ll learn how content has the power to tell a story that moves clients to make the buying decision. To paraphrase Daniel: “Buyers make decisions based on gut, and backfill with logic.”

He breaks down MECLABS’ conversion heuristic that predicts the likelihood of conversions based on five factors. We explore the application of the heuristic with Software as a Service (SaaS) in the commercial real estate industry as an example.

During the discussion, we get into Daniel’s background in marketing research, why he thinks there’s a parallel between comedy and marketing, and how we should focus on thought ‘servantship’ rather than ‘leadership.’

Find lessons from MarketingExperiments’ new show here: https://marketingsherpa.com/forthegood

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