In a recent article, we explored how the right words improve closing ratios. Strong language builds trust before the pitch. Weak language slows momentum. The same principle applies across your entire marketing and sales system. Many firms increase spending on tools, platforms, and campaigns without shaping the message that supports those investments. The result is […]
AI is a remarkable tool, but it can’t replace strategy, experience, or human understanding. In commercial real estate, where credibility and accuracy define trust, AI isn’t capable of crafting content that wins clients or strengthens reputation. We see this often. Firms test AI hoping to save time or reduce costs, but discover that automation without […]
The most effective closers in commercial real estate rarely rely on last-minute persuasion. They’ve already done the work before the meeting starts. The words they use in their brand, website, and conversations have already built credibility long before the client sits across the table. Language is the unsung factor that determines whether people trust you, […]
Excellent writing is foundational in commercial real estate. Whether you’re trying to attract investors, secure institutional partnerships, or position your firm as an industry authority, the quality of your written communication directly influences how your audience perceives you. Yet across the CRE industry, firms delay hiring a professional writer, assuming content can be outsourced later, […]
Slow, linear growth is frustrating. Sure, there’s comfort in steady progress — a new client here, a closed deal there. But you didn’t step into the high-stakes world of commercial real estate to settle. You’re here to scale, dominate your niche, and leave competitors wondering how you’re outpacing them. Linear growth won’t get you there. […]
As economic conditions improve, companies across sectors find new growth opportunities, and the commercial real estate industry is no exception. Periods of recovery or economic expansion offer a unique chance to realign your brand strategy and maximize opportunities, but they also come with increased competition. Positioning your brand effectively is essential to capturing new business, […]
In this episode of RE EXEC TL, we chat with Eddie Speed, President and Founder of NoteSchool. We talk about how he got into note investing and why he created NoteSchool, why it’s better to be the bank than the landlord, and the costs and risks associated with traditional real estate investing vs notes. We […]
What grabs journalists’ attention and resonates with their knowledge-hungry audiences? In commercial real estate CRE public relations, the answer is providing unique, data-driven insights that inform and engage. Offering primary data, first-hand insights, and bold forecasts will elevate your PR strategy, setting your firm apart as a thought leader and trusted authority. Let’s explore the […]
What sets the most successful commercial real estate firms apart? It’s not their ability to follow trends but their capacity to shape and lead them. In a crowded market, distinction comes from becoming a thought leader. “Thought Leadership” isn’t a fashionable cliché. It’s a prudent and legitimate strategic investment in developing and sharing your expertise […]
With inflation and rising financing costs, maximizing your commercial real estate marketing budget is imperative. Efficiently allocating resources can make the difference between maintaining momentum and falling behind. Here are some comprehensive strategies to help you optimize your marketing budget. Assessing and optimizing your marketing team Start by evaluating your marketing team’s skills and capabilities. […]