Real Estate Copywriting Rates and Pricing Guide

February 2020
Expedited 72-Hour Service Available for Select Projects.

ServiceNotesEstimated Flat Fee*
Press Release for Online Distribution300-400 words. Includes research and interviews. Distribution available.$350.00-475.00
Narrative Press Release for Pitching400-800 words. Includes research and interviews. Distribution available.$450.00-750.00
Thought Leadership/Contributor ArticlesJournalistic-quality content for distribution via internal and external channels.$550.00-1250.00+
Professional Biography/ProfileHighlight your professional story, value proposition, and offering. Build instant credibility.$375.00-550.00
Professional Networking Profile RewriteConvey expertise, core competencies, and build rapport with prospects and clients.$250.00-375.00
Bio and Profile Update PackageEfficiency bundle. Includes implementation.$625.00-925.00
MLS Listing DescriptionsWritten to MLS content standards and character limit specification. Includes subject and market research.$225.00-475.00
Full-length Listing Descriptions for PublicationCompelling commercial and residential property descriptions that bypass cliches. Includes subject and market research.$275.00-650.00
Email Drip CampaignsConcise and long-form content available. List generation and campaign implementation optional.$175.00-575.00/piece
Website ContentIncludes SEO optimization and metadata.$250.00-1,600.00/page
Whitepapers and Case StudiesAddress problem, solution, and outcome to demonstrate methodology, expertise, and value. Scholarly and professional research and citations.$850.00-3,500.00
Pitch Deck/Offering MemorandumsIncludes data collection, research, and graphic design.$1,400.00-4,500.00
Video ScriptsIncludes timings and shot notes. Production available.$250.00-1,050.00
SEO OptimizationIncluded for most content. Also available for existing content. Includes SEO analysis, research, and copyediting.$200.00-700.00/page
Turnkey Web Design and Content DevelopmentIntegrative lead conversion, SEO, speed, and mobile optimization. CRM, API, IDX, and custom script integration available.$2,500.00-8,750.00+
Marketing & Content ConsultingStrategic marketing planning, in-house content team building, social media management, etc.$875.00-5,500.00+/ month

*Example fees and price ranges. Actual costs vary with scope and complexity. 25% surcharge for expedited service. Prices subject to change. Additional content and consulting services available.