Real Estate Copywriting Rates and Pricing Guide

January 2020
Expedited 72-Hour Service Available for Select Projects.

ServiceApproximate Scope. Notes.Estimated Flat Fee*
Press Release for Online Distribution300-400 words$425.00
Narrative Press Release for Pitching400-800 words$650.00
Thought Leadership/Contributor Articles800-1100 words$875.00
Professional Biography/Profile400-700 words$550.00
Professional Networking Profile RewriteContent scope typical for experienced and educated executives.$375.00
Bio and Profile Update PackageEfficiency bundle. Includes implementation.$725.00
MLS Listing Descriptions200-300 words or MLS character limit specification. Includes subject and market research.$350.00
Full-length Listing Descriptions for Publication300-500 words. Includes subject and market research.$475.00
Email Drip Campaigns150-300 words/piece. Long-form email sales letters available.$225.00-575.00+ per piece
Website ContentIncludes SEO Optimization$325.00-1,600.00/page
Whitepapers and Case Studies1200-3000+ words. Scholarly and Professional research and citations.$1,300.00+
Pitch Deck/Offering Memorandums10-30 pages. Includes data collection, research, and graphic design.$1,400.00-4,500.00
Video Scripts100-300+ words. Includes timings and shot notes. Production available.$250.00-1,050.00
SEO OptimizationIncluded for most content. Also available for existing content. Includes SEO analysis, research, and copyediting.$200.00-700.00/page
WordPress Web DesignIncludes SEO and Speed Optimization$5,250.00-8,750.00+
Marketing & Content ConsultingStrategic marketing planning, in-house content team building, social media management, etc.$1,750-5,500.00+/ month

*Example fees and price ranges. Actual costs vary with scope and complexity. 25% surcharge for expedited service. Prices subject to change. Additional content and consulting services available.